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Barbie
Retail Design: Group Project
Spring 2024
Project Statement
This team project, created by Sydney Baumbach, Emily DiMarco, Sydney Fox, and myself, is inspired by Barbie’s iconic style and empowerment. Our retail spaces will celebrate limitless possibilities through innovative design and diverse representation, aiming to create an immersive shopping experience that inspires customers to embrace individuality and pursue their dreams.
Design Goals
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Design for multiple demographics
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Create instagrammable moments
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Create a welcoming, neighborhood feeling
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Integrating the interior and exterior
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Create interactive spaces
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Dynamic Structures
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